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Step 5: Make Your Website Mobile-Friendly

Now more than ever, consumers are using mobile devices on their paths to

purchase. Eighty-two percent of smartphone users use their devices to

research products More important, Google is

now penalizing sites that aren’t mobile-friendly in mobile search

results. (Use Google’s mobile-friendly test to see if your site makes

the grade.)

Bottom line: Your business needs to serve up a mobile-friendly

experience, whether the customer is on an iPad, an Android

smartphone or a Windows tablet. Use responsive design to ensure

customers get the best possible website experience and can easily

search, browse and buy on their devices.

5 Top Consumer Behaviors

1. Research

2. Compare products/prices

3. Get mobile coupons

4. Input information easily

5. Feel confident their data is safe

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