Hire an Intern this summer for your business with UNC Charlotte

Hire an Intern this summer for your business UNCCWelcome Employers!Advance your talent needs through strategic university-industry collaborations that strive to build a strong workforce pipeline through early engagement on campus with students and faculty while also partnering on initiatives for both strategic recruitment and “just in time hiring” needs. Our model provides you with the […]

Step 5: Make Your Website Mobile-Friendly

Now more than ever, consumers are using mobile devices on their paths to purchase. Eighty-two percent of smartphone users use their devices to research products More important, Google is now penalizing sites that aren’t mobile-friendly in mobile search results. (Use Google’s mobile-friendly test to see if your site makes the grade.) Bottom line: Your business […]

Step 3: Assess Your Website

Look back at how well the technical aspects of your website operated lastholiday season. Consider :• What technical website issues did you run into last year? • How did you deal with them and are there better solutions you could have implemented? • How could these issues have been prevented in the first place? • […]

Step 4: Stress Test Your Website

The best-laid marketing plans won’t matter if your ecommerce website doesn’t function properlyduring clutch times. Start now to fine-tune the mechanics of your website for the holidays.Here are some of the aspects to consider: • Site security: Online shoppers want to feel secure shopping with yourbusiness. Make sure your security is up-to-date so that customers’financial […]

Understand branding

digital marketing, product, content

Branding is often confused with marketing or advertising. Although related, they’re not the same thing. In reality, marketing and advertising are ways of promoting your brand. Your brand expresses the core values and characteristics of your business, and it should be at the foundation of all your marketing efforts. The goal of branding is to […]

Find out how customers see your brand

Once you’ve taken a stab at putting your business’s brand into words, do some investigation to see if your vision of your brand is in line with the way customers view your business. By seeing your business through your customers’ eyes, you’ll get insights into what matters to them—and what elements of your brand to […]

Types of Marketing Strategies

Marketing concept

Cause Marketing Finding a causes both your customers and your company cares about can create magic for your business. This requires internal knowledge about what your organisation cares about and who they want to help in the world.  A good example of this is Toms Shoes. Instead of doing the traditional “buy one get one […]